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Benedict Pabatao, founder, systems and delivery
Benedict PabataoFounder — systems and delivery
Alexisse Estillore, co-founder, clients and discovery
Alexisse EstilloreCo-founder — clients and discovery
About

Two of us, both senior.

One of us maps the process with you and stays your point of contact. The other builds the system and runs it through the gates. Neither role is handed to anyone else.

That is also why we take a limited number of clients at a time.

Most of the businesses we work with have been burned once, by a beautiful website that produced nothing. So we sell processes that run instead of pages, and we measure hours returned to the owner before we talk about revenue.

What we take on

  • Coffee shops and restaurants, jewellery and boutique retail, private clinics, professional services firms, property agencies
  • Owners who are personally the bottleneck and already use a CRM, a booking tool or a shared inbox
  • One decision maker who can approve the spend without a board

What we decline

  • "Make it look nicer" with no process behind it, plus brand identity, logo and print work
  • Regulated data we cannot handle safely yet: clinical records, card data, on-premise-only hosting
  • White-label subcontracting, day-rate work and 40-page RFPs